The Beginning

Founder and Co-Director Adam developed a passion for Japanese gifts during his teenage years while playing tennis in Australia. When his friends returned from Japan with bags full of Japanese candy, he was amazed by the intricate designs and unique flavors.

In 2000, Adam moved to Japan, where he met his wife Yoriko, now Co-Director (and the real boss!). Twelve years later, they founded JapanOz together. Adam continued pursuing his passion for sharing Japanese treats with the world, starting from his home country, Australia. However, Adam and Yoriko knew they couldn’t do it alone…

Our Amazing Team

Yoriko started to recruit more moms in Japan, starting with Saori, one of her close ‘Mama friends’ and Ami, who still picks and packs the curated Dagashi Snack & Candy Boxes together with her sister Miki. As time went on, more moms, linked through their children’s kindergartens, schools and other community activities, joined in to help curate and pack the Japanese snack boxes for families to enjoy and share all across the world.

Now there are well over a dozen hard-working moms with us, who help pick the best Japanese treats & goodies in a vibrant (and somewhat rowdy) work environment. Sometimes it takes a village, and that's exactly what we got!

Many of the original team from 2017 are still with us, because they simply love it here, with a few part-timers with flexible hours to balance their work time with time at home looking after their families. With over ten years of experience, we understand that when it comes to all things beautiful in Japanese culture, the local moms know best.

The Start of Sakura Box

In 2018, Sakura Box was finally launched, with a new focus on bringing carefully curated food and drink in beautiful packaging to the world.

The Dagashi line of snacks came first, adapted from 5 years' worth of feedback from thousands of boxes. We know our customers care about presentation, careful selections and product information so they can easily share with their families and friends.

In 2020 came the launch of the Sakura Box website, with the help of Adam’s brother Luke. It’s a family affair, and everything we do is to help families just like yours experience a little slice of Japanese culture, picked by those who understand it best.

Thinking About the Future

After the pandemic, our small team of family and close friends worked hard to keep things going—and we made it through together. Now, we’re excited to bring you even more treats from Japan, including:

• Snacks and candies
• Premium tea
• Rice and ramen
• Food and drink bundles
• Beauty and skincare

And there’s much more to come! SakuraBox will continue delivering magical finds from Japan, carefully selected by mums, for mums—and for anyone who wants to experience Japanese culture.

Explore our range of Japanese snack boxes

We offer a variety of curated boxes for you to choose from. Each one is designed to be the perfect gift for family, friends, or coworkers. Whether your kids want to share them at school or you're looking for a unique holiday present, there are plenty of ways to enjoy and share a taste of Japan.

Our selection includes curated dagashi boxes with no subscription required, giving you the flexibility to start or stop whenever you like.

Every curated snack box comes with next-day delivery options across the USA, delivered straight to your door. To make your decision easier, all orders are backed by a 30-day refund policy—just make sure the box remains in the same condition as when you received it.